Categorization of Brand Backlash Storms
品牌负面影响的分级
While brand backlash (one example of a Groundswell) from social media tools are certainly an impact to the reputation of companies and how their consumers react, there are many different levels of severity from each.
社会化媒体工具对于品牌的反弹（英文原文为backlash，即海啸的一种）豪无疑问会对企业的声誉、消费者的反馈产生影响。这种影响根据其严重性可分不同的级别。
First, see this list of brands that were punk’d from social media, I’ll add some categorization to each of them as I can best gauge in coming days.
首先，请看被社会化媒体唱衰的品牌列表，我将会根据这些事件的不同为他们分级。
To help gauge the differences, I’ve constructed these categories of brand backlash storms (leaning on the Hurricane categorization)
为了便与区别，我已经为品牌反弹事件建立了分级（依据气象中的风暴级别来分）。 （更多…）
